Increase the attention for your brand

Digital & Internet
Product innovation
Business innovations

1. The challenge

Increase the attention for your brand

There is competition for the best candidates, but the business landscape is large and the brand awareness of BtoC companies (think of supermarkets or companies like bol.com) is greater than that of technical BtoB companies. So how do you win the attention of the (technical) candidate? In short, how can you increase the attention for your brand among generation Z (1995 - ), what do they need of a company and what do they need to know of a company?

Important details: A roll out timeframe 1 year

2. The why

Why is this challenge important?

The attention of the technical candidate is too little. How do you win the attention of this technical candidate?

3. The solution

What outcome are we looking for?

What kind of plan? Which tools do you want to use? How will this contribute to meet the KPI you choose, to increase brand awareness for GEA?

4. Expectations

What do we expect from the participants?

We are looking for 6-8 students of Tilburg University

Participants

We are looking for:
Students in International Business Administration, Entrepreneurship & business innovation, Marketing management, Strategic management: Consultancy, New Media Design, Business Communication and Digital Media

Rewards

  • Gain experience
    Enhance your CV
    Connect with like-minded people
    Receive a certificate of participation

SDGs

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Timeline

Start interaction

Start interaction

25/04/22

Be enthusiastic about the challenge

Be enthusiastic about the challenge

30/05/22

Sprintday

Sprintday

31/05/22

Finish

Finish

31/05/22

About us

GEA

GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components. GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio.

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