Step On The Box

Design a trade show booth for a healthcare company


Status
Finished
Registration deadline
5 Dec 2023
Sprintday
6 Dec 2023
Location
Esp 430, 5633 AJ Eindhoven, Netherlands, Onsite
1. Description of the challenge

IGS, active in the Healthcare market, wants to stand out at international trade shows and leave an indelible impression on visitors. Current exhibition stands are traditional and outdated. IGS aims to create a modern, unique and future-oriented exhibition stand that attracts attention and strengthens the company's positioning. The end goal here is to be "on top of mind" with our customers. Stands are unique when they vary in size and arrangement, sometimes consisting of one wall, two walls, three walls or even no walls at all.

Help IGS develop an innovative and distinctive concept for a trade show booth that is adaptable to different sizes (one wall, two walls, three walls, without walls). Create a booth that reflects the values, innovations and vision of IGS, regardless of the booth format. Consider elements such as materials, interactivity, visual appeal and information delivery, taking into account variable booth sizes. Determine whether products should be displayed and what other unique elements can be added, such as digital displays, in line with the different booth configurations.

The design should really be unlike anything else. IGS will immediately stand out from all the 'traditional' trade show booths.

2. Expected outcome
  • A detailed concept proposal for IGS' future trade show booth, taking into account variable booth formats.
  • Identify specific elements and features that differentiate and future-proof the booth, regardless of format.
  • Possible technologies, materials and design suggestions that can be used flexibly.
  • A summary of key ideas and creative approaches, with specific adaptations for different booth configurations.

About IGS GeboJagema

The Basic Idea Behind IGS From Precision to Perfection We believe in producing the highest possible quality in everything we do. We combine unrivalled technical expertise, smart innovations and rigorous testing with the latest technology and the highest specifications of materials. Our eye for precision goes beyond all normal boundaries to deliver injection moulds of impeccable quality.