Challenge 1
Rabobank’s strategy is to focus on a younger audience (0–30). We aim to achieve this by innovating how we help customers. The question is: how do we do that effectively?
With the rise of GenAI, we expect our customers’ digital experience to change significantly. We’ll engage more in dialogue with them through AI. How do we combine this in the right way to stay attractive to a young audience? What does banking look like for the next generation? And how can we teach young people more about finances?
In this challenge, teams will explore how ‘AI Agent Robin’ can make our app more relevant and appealing to a younger audience. Think of smart parent/child features, personalized chatbot interactions, or even customizing your own AI Agent or bank card with GenAI. We challenge you to think outside the box.
Challenge 2
With over 3 million unique interactions every day, the Rabobank App is our primary touchpoint with customers. The rise of GenAI is transforming how these interactions take place.
Enter Robin: our chatbot, now powered by GenAI and evolving into a true Financial Assistant.
But how do we make Robin popular by our customers and employees? In this challenge, teams will craft creative marketing strategies to position Robin as the go-to digital coach for financial information. From social media campaigns to internal activations, it’s all about finding the right tone and creative approach to bring Robin to life.
Challenge 1
Create an innovative vision and concepts that redefine the banking experience and connect with young people. Include AI Agents in your ideas and prepare a pitch to present your vision by the end of the day.
Challenge 2
Develop a complete, out-of-the-box marketing strategy with both internal and external plans. The more creative, the better! Prepare a compelling pitch to present your strategy and show how we can make Robin the most recognized and favorite GenAI Assistant.
Rabobank is a cooperative bank with a mission. Together with our stakeholders, we have been committed to a future-proof society and major social challenges for 125 years. In the Netherlands we serve private and business customers, worldwide we focus on the food and agri sector. Always with the starting point: together we achieve more than alone.
