Develop a sustainable business strategy to transform Afriflora’s plastic waste into practical and valuable products for the benefit of the company, its employees, the local community and the environment. This initiative aims to reduce plastic waste, enhance sustainability, and provide tangible benefits to all stakeholders.
Afriflora is the world's largest rose grower and the leading supplier of roses in Europe. Every day, their 12,500 dedicated employees in Ethiopia and Aalsmeer cultivate and process between 2.5 and 4 million roses. Since their establishment in 2005, sustainability has been at the core of their company values. They are constantly striving to make a positive impact on both the environment and society.
