Young people are often underrepresented in CBS surveys, leading to potential gaps in data on issues important to them. By rethinking and redesigning communication strategies, students can offer fresh perspectives that will help CBS close this gap and improve its outreach efforts.
CBS is seeking innovative ideas from students to enhance the effectiveness, clarity, and relevance of its communication materials aimed at younger audiences. This challenge invites participants to critically evaluate current strategies and develop creative, original solutions to better reach and engage this underrepresented demographic. The goal is to ensure that CBS's mission of providing reliable statistical information meets the needs of all Dutch citizens, including young people.
To develop strategies and materials that help CBS more effectively engage with young people, encouraging their participation in CBS surveys and research.
As a society, we want rapid information based on reliable figures so we know what is going on in the world around us. Statistics Netherlands (CBS) provides relevant and independent figures on a wide range of societal issues. This requires a high degree of flexibility from CBS, something our staff work hard on to achieve every day. Whether the issue is climate change, sustainability, the housing challenge or poverty, we respond to the need for transparent and accessible information.