Budget Thuis is a Dutch company that provides affordable and straightforward utility services, including energy (electricity and gas) and telecommunications (internet, TV, and mobile plans). It is known for offering budget-friendly solutions tailored to cost-conscious consumers who prioritize simplicity and transparency. Budget Thuis operates under a no-frills philosophy, focusing on clear contracts, competitive pricing, and sustainable energy options. The company has gained popularity in the Netherlands for its customer-centric approach and efforts to make essential services accessible without unnecessary complexities.
Can you innovate a game-changing go-to-market strategy for Budget Energy? Budget Energy aims to make energy bills affordable for everyone. However, we notice that a large number of our customers are highly educated or affluent and we would like to diversify our customer base. But how do we reach this market? Which channels should we use? Come up with an innovative and creative go-to-market proposal that we can implement immediately.
Energy transition, Sustainability, Finance & Strategy students